Marketing academy is a learning platform to master the fundamentals and tools of digital marketing.
Marketing academy is a web application for budding professionals, freelancers and startup enthusiasts. It allows users to choose topics of interest and learn the lessons.
We were tasked with building the user experience, graphics, marketing assets and video editing for their upcoming platform. The team wanted to start with a minimum viable product. The platform should be able to expand for more services and hence UI/UX design is required to be comfortably iterative.
The user flow for the platform to be built for the specific business model and user experience.
Our team started with categorizing and prioritizing the design tasks. The project has a wide variety of design work. We divided each task into a mini-project with its own goals, timeframes and expected outcomes. Each mini project came with its own unique set of challenges, processes and outcomes. We started with the buyer persona research, UI/UX research, social media research and technology study. Our main challenge was to handle the comprehensiveness of the project while ensuring consistency. To handle this challenge in an effective way, we build a set of style guidelines.
Our team provided quite a lot of services and assistance to the team. We have supported in the launch of the platform as well. We helped them to pull web designs together and build the product after that point.
We are a young company in software for educators, e-tailers, developers, freelancers, marketers, business developers. Our technology products spans a wide range of industries to empower business enthusiasts to solve challenges.
Got a project ? Drop us a line if you want to work together on something exciting. Big or small.